VIP Medical Care of Alabama
Two service lines. One clear experience.
Primary care and wellness brought together without losing the identity patients already recognize.
Read the case studyFeatured collection · Brand, logo & identity
Different businesses. Distinct identities.
A selection of finished identities, with a closer look at the thinking and applications that turn a logo into a working brand.
A logo needs to feel like the business it represents. The identity around it needs to work wherever that business shows up.
This is a selection of PlayBig’s logo and identity work, not the entire portfolio. Some projects call for a new mark. Others build on an identity customers already know.
Selected finished identities
Each with its
own character.
Marks, lettering and color working together across a selection of completed client identities.
Gifted
A gift-bag silhouette and handwritten lettering make the name part of the mark.
Cops’ Kids
A shield brings together two recognizable symbols under a single name.
Sky Contracting
A roofline and window connect the lettering to the building trade.
BriteSource Technologies
A compact letterform anchors a two-line wordmark.
Maven Packaging
An open-box symbol works alongside a strong, stacked name.
Meals for Mankind
A human figure, leaf forms and warm color come together in the finished identity.
View the wider selection of client work
Identity in use · VIP Medical
Keep the recognition.
Make room for change.
The existing VIP Medical logo was refined rather than replaced. Its familiar palette became the foundation for a clearer identity across primary care, wellness and patient information.
The work shows how a recognizable mark can grow into a more consistent experience without starting over.
Explore VIP Medical’s case study
From mark to working identity
The logo is
one part of the job.
A consistent identity connects your website, social channels, signage and printed materials. We consider where the design will be used, how it needs to reproduce and what your team needs to keep it consistent.
Explore brand & graphic designMore ways we help.
Explore our work
Rental Depot
One brand. Three local markets.
Local search, ad landing pages, social media, print and in-store video keep a three-location rental brand consistent from Monterey to San Luis Obispo.
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PM Landscaping Services
Letting the quality of the work lead.
A clearer website built around real landscaping work, backed by print and ongoing marketing support in Monterey County.
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