Case study · AMT Huntsville

Proof first. Then the conversation.

A fast, media-rich WordPress site that gives a Huntsville defense and aerospace manufacturer a credible tool for reaching prime contractors and government buyers.

Client
AMT Huntsville
Location
Madison · Huntsville area, AL
Engagement
Website design, hosting & ongoing support
Launched
2020
Large-scale assembly equipment and overhead crane shown on the AMT Huntsville website
AMT Huntsville logo

The challenge

What needed to change.

AMT had spent four decades building complex mechanical and electrical systems, from CNC machining through final integration. Its previous website was light on detail and gave visitors little reason to take the next step. Leadership needed a resource that could support marketing and partnership outreach to buyers who carefully vet suppliers.

Our approach

Built around
the real need.

We built the website around what potential buyers need to see before making contact: capabilities, qualifications and evidence of the work.

Capabilities in plain language.

A new WordPress site lays out AMT’s services so a procurement team can quickly match the company’s strengths to a program’s requirements.

Qualifications up front.

The site gives AMT’s ISO 9001:2015 and AS9100 certifications and ITAR-controlled work a prominent place. Direct links let buyers review the credentials without hunting through the site.

Rich media without the wait.

Video, graphics and imagery show the depth of AMT’s work. Compressed video helps the pages stay quick while communicating the precision behind the business.

The result

What the work
made possible.

  • Since its 2020 launch, the site has served as a credible resource for leadership’s outreach and partnership conversations.
  • Capabilities and verifiable qualifications are presented together, helping buyers assess fit before they contact AMT.
  • PlayBig continues to host and support the site, keeping it secure, fast and current.
Visit AMT Huntsville

Put the work in context

Have a similar challenge?

Your business may need a different approach. Tell us what you want to change, and we’ll talk through the parts of this work that could be useful to you.

Explore more of our work
Email PlayBig

[email protected]

Email opens your email app. You decide what to send.