Rental Depot
One brand. Three local markets.
Local search, ad landing pages, social media, print and in-store video keep a three-location rental brand consistent from Monterey to San Luis Obispo.
Read the case studyCase study · California Horizon Tours
A unique sightseeing tour business. A stronger local presence.
Profile recovery, a redesigned website and connected marketing for private, customized tours from Santa Cruz to San Luis Obispo.
- Client
- California Horizon Tours
- Location
- Monterey & Central Coast, CA
- Engagement
- Website, local search, PPC, print, social media, brand
The challenge
What needed to change.
California Horizon Tours did not fit neatly into a Google Business Profile category. The business offered private, customized, pet-friendly sightseeing tours, including Hearst Castle, but had a suspended profile and was also changing its business location.
Our approach
Built around
the real need.
We addressed the profile and location issues alongside the website, then connected search, advertising and printed promotions around the same business story.
Resolve the profile problem.
We handled the Google Business Profile suspension and verification while the business moved, making accurate business information central to the work.
Give the tours a clear home.
We redesigned and developed the website, with hosting and ongoing support as part of the engagement.
Build local and topical connections.
Social accounts, YouTube, chamber and relevant geographic and industry profiles strengthened the business’s presence beyond its own website.
Support the next booking.
Meta and Google Ads, print promotions and collateral marketing materials brought the offer to prospective customers across the channels they use.
The result
What the work
made possible.
- A verified business profile and a website supported by PlayBig.
- A connected program spanning local profiles, advertising and print.
- The project moved from no visibility to a presence in AI search results.
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