Rental Depot
One brand. Three local markets.
Local search, ad landing pages, social media, print and in-store video keep a three-location rental brand consistent from Monterey to San Luis Obispo.
Read the case studyCase study · AutoVIA
A new chapter for a lifelong car guy.
A one-page website and brand transition that moved a veteran automotive design recruiter into classic car appraisal, built to the founder’s vision.
- Client
- AutoVIA
- Location
- Northern California coast · San Francisco to Carmel
- Engagement
- Website, brand transition & local search
The challenge
What needed to change.
Bill Barranco’s career spans automotive design, TV production and recruiting design talent. When he closed his studio to return to classic cars, AutoVIA needed to speak to owners, dealers and buyers seeking a defensible vehicle value, not automotive design executives. Bill also had clear preferences for every image, video and word.
Our approach
Built around
the real need.
We shaped a focused website around Bill’s expertise and eye, preserving his history while making the new appraisal service easy to understand.
A brand shift with its history intact.
The original design-recruiting website was preserved and linked from Bill’s story, keeping decades of industry credibility connected to the new business.
One page, one clear story.
An original single-page WordPress site explains the vehicles AutoVIA appraises, how the service works, who Bill is and what it costs.
Show the care behind the valuation.
Inspection, photography, market research and the final PDF report each have a place. Bill’s own photos show hinges, suspension, interiors and undercarriages, alongside a gallery of the mid-century cars he knows best.
Built together, supported locally.
We worked with Bill on the images, video and copy, then established geographically and topically relevant profiles and listings, including Google Business Profile, to support discovery along the Northern California coast.
The result
What the work
made possible.
- A clear appraisal service for owners, dealers, insurers and attorneys.
- A website that carries Bill’s voice, experience and visual preferences.
- Ongoing support as the new business grows.
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