Case study · Blue Knuckles Sport Fishing

Back on the map. Built to be found.

Google Business Profile recovery and a WordPress rebuild for a Moss Landing fishing charter, supported by relevant local profiles.

Client
Blue Knuckles Sport Fishing
Location
Moss Landing & Monterey Bay, CA
Engagement
Profile recovery, website & local search
The Blue Knuckles fishing charter vessel at Moss Landing
Blue Knuckles Sport Fishing logo

The challenge

What needed to change.

A service-area business had been categorized as a pinned location. Two duplicate Google Business Profiles were suspended and invisible, and one held reviews the owner wanted to keep.

Our approach

Built around
the real need.

We worked through combining the profiles and verification, then connected the recovered business presence to a stronger website and a consistent network of relevant profiles.

Recover the business presence.

The work addressed duplicate profiles, the service-area setup and verification, with attention to preserving the existing reviews.

Rebuild the foundation.

We redesigned the Wix website on WordPress and implemented a local citation campaign, including YouTube, chamber and geographically and topically relevant profiles.

The result

What the work
made possible.

  • The business regained a visible Google Business Profile.
  • The project moved from no search visibility to a presence in Google Search and AI Overviews.
Visit Blue Knuckles Sport Fishing

Put the work in context

Have a similar challenge?

Your business may need a different approach. Tell us what you want to change, and we’ll talk through the parts of this work that could be useful to you.

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