Case study · Gina Taro Photography

Stronger search visibility. The same website.

Local search work for a Carmel and Pebble Beach photographer, building supporting evidence while working within limits on website changes.

Client
Gina Taro Photography
Location
Carmel & Pebble Beach, CA
Engagement
Local search & business profiles
Gina Taro photograph of a bagpiper at sunset on the coast
Gina Taro Photography logo

The challenge

What needed to change.

The scope for modifying Gina’s existing website was limited. A new site was not the starting point, and Google Business Profile suspension was not part of this project.

Our approach

Built around
the real need.

We focused on the evidence surrounding the business: relevant citations, help with reviews and consistent profiles that connect the photographer to her services and local market.

Build the supporting footprint.

YouTube, chamber and geographically and topically relevant profiles reinforced the business’s local and professional connections.

Work within the actual scope.

We strengthened local search and AI discovery around the existing website. Photography and the original website remain the work of Gina and her existing creative partners.

The result

What the work
made possible.

  • A more connected set of business profiles and citations around the existing website.
  • Local and AI search visibility supported by consistent business information and review activity.
Visit Gina Taro Photography

Put the work in context

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