Case study · Oak River Design

A website that follows the design process.

A complete redesign for a Huntsville client since 2017, with original content and project narratives built around his client-focused design process.

Client
Oak River Design
Location
Huntsville, AL
Engagement
Website redesign, content & project portfolio
Client Since
2017
Launched
2026
An Oak River residential design project
Oak River Design logo

The challenge

What needed to change.

As Huntsville and Aaron Swearengin’s business grew, the old site had not kept up. It showed finished homes without explaining how they came to be. Homeowners needed to understand the experience of working with Aaron, while builders needed to see the thinking behind plans they could price and build.

Our approach

Built around
the real need.

We organized the new site around Aaron’s process and turned his briefs and notes into useful stories for homeowners and builders.

Follow the way Aaron works.

A dedicated Process page walks through the engagement, from the first conversation to construction documents and builder coordination. New homes and renovations each have their own step-by-step path.

Explain the design, not just the photograph.

We wrote site content and project narratives from Aaron’s briefs. Each project has its setting, design decisions, location, type, services and status, so visitors understand why a design works.

Bring recent work forward.

Fresh photography and new projects in Huntsville, Brownsboro and Athens give the portfolio greater depth and show the studio’s reach across North Alabama.

Make the next conversation easy.

Clear consultation paths sit alongside services such as custom homes, renovations, construction documents and 3D visualization. WordPress and Elementor support ongoing updates.

The result

What the work
made possible.

  • A website that presents Aaron as organized, clear and focused on his clients’ goals.
  • A portfolio with original stories behind the work and a visible process before the first meeting.
  • Continued PlayBig support as the studio grows.
Visit Oak River Design

Put the work in context

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